Your first month
Four weeks, four things. Your total time in this month is about 90 minutes.
You fill in a quiz
10 minutes, about your studio and what you want. Then I go away and do the work.
I review everything
Your website, your Google Maps listing, your booking forms, and what ChatGPT says about you.
We talk it through
60 minutes, in normal language. You pick the 2 things you want done first.
Things start going live
One item done every month, plus your Google listing looked after. You see what changed.
What you'll be holding at the end of week 4
Not a strategy document nobody reads. Three specific things.
1. Your marketing overview report
Plain English, no jargon. What's working, what isn't, and what to do about it in what order.
2. Your AI visibility check
Word for word, what ChatGPT says when someone asks about studios in your area. Including if the answer is nothing.
"Where can I learn pole in the inner west?"
"A few options. Your Studio in Marrickville runs beginner courses..."
3. Your Google Maps listing, sorted
Claimed, verified, categories right, hours right, photos on it, and a plan to keep reviews coming.
What I need from you
Two things, and neither is technical.
- 10 minutes on the studio quiz
- 60 minutes on the call in week 4
- Then, each month, copying and pasting the words I write onto your website. It comes with step-by-step instructions and screenshots. If that fills you with dread, say so and I will quote you to do it for you.
That is the whole ask. Everything else is mine.
Hello? Do clients even know you exist?
Request a free AI check to find out whether your dance or aerial studio is being recommended in AI chats.
Request received!
Thanks, there. We'll run your free AI check and email the results to you soon. Keep an eye on your inbox (and your spam folder, just in case).
What this looked like for Jen
One client, one month after making the changes.
Increase in website sessions the month after making the changes, and onto page 1 of search results.
"I wanted to learn why my website was not showing on Page 1 on search engines. Ciara showed me some basics on how SEO works and where to put keywords (turns out it's not just the text). She also reviewed and gave me pointers on my web design to optimise engagement.
The month after I made the updates to my website, my website sessions increased by over 500% and my business was coming up on Page 1 on search engines!
I pay the same annual fee for my website but now that it actually gets traffic, people are contacting me."
What it costs
One number to start, one number after. No maths, no lock-in.
Here is what makes up that first payment.
Pay month to month. Cancel any time. One month is 4 weeks, 28 days.
Get started with FoundNot sure Found is the right one?
If students come once and never come back, that is Email. If you cannot face writing another caption, that is Content.
Questions about Found
Including all the words nobody explains properly.
What is local SEO?
SEO stands for search engine optimisation. Local SEO just means the version of it that helps people who are physically near you find your studio. It is the work that gets you showing up when someone in your suburb searches "pole classes near me", rather than when someone in another state searches for pole in general. It covers your Google Maps listing, the words on your website, and making sure your studio's details match everywhere online. See it in the glossary.
What is AEO, and is it different to SEO?
AEO stands for answer engine optimisation. SEO is about coming up in a list of Google results. AEO is about getting recommended when someone asks a question to an AI tool like ChatGPT and gets one answer back instead of ten links. More people search that way every month, and if the AI has never heard of your studio you simply are not in the running. Found covers both. See it in the glossary.
What is a Google Business Profile?
It is the free listing that shows up in Google Search and Google Maps when someone looks up your studio, or searches "pole studio near me". It is where your hours, photos, reviews and booking link live, often before anyone reaches your actual website. For most studios it is the single biggest opportunity sitting untouched. See it in the glossary.
What are keywords, and why do they matter?
Keywords are simply the words people type into Google. The catch is that what you call your classes and what your future students call them are often different. You might say "aerial hoop", they might be searching "lyra classes for beginners". Part of Found is finding out which words the people near you are actually using, so your website uses those. See it in the glossary.
What does "NAP consistency" mean?
NAP stands for name, address and phone number. It just means making sure your studio's details match everywhere they appear online: your website, your Google listing, your Facebook page, any directories you're in. When they don't match, Google trusts them less and shows you less often. See it in the glossary.
What if I'm not confident with technology?
That is most of my studios. Everything I send comes with step-by-step instructions and screenshots, and if you get stuck you ask me. If you would rather not touch it at all, I will quote you to do the uploading for you. Nobody has ever broken anything.
How long until I see something?
Your report and your call happen inside month one, so you have something in your hands in four weeks. Movement in Google usually starts showing between month two and month four, depending on how much competition is in your suburb. I will tell you honestly which end of that range you're likely to be at, on the week 4 call.
Do I get to decide what goes on my website?
Always. I write the words and explain why, you say yes, no or change that. Nothing goes live that you have not seen.
Do I need to sign up for a specific amount of time?
Book month to month. There is no lock-in contract, you pay up front for the month you are in. One month is 4 weeks, 28 days.
What happens if I stop?
Everything I've set up stays yours. Your Google listing, your website words, your report. You just stop getting the monthly work.
Week 1 starts whenever you're ready
Or start with the free check and see what Google says about you today.
Get started with Found